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Working with Blueprint has been refreshing. Their team has been expeditious in responding to our inquiries and working with our team to develop a strategic on-line marketing strategy. We are able to meet with the Blueprint team as frequently as desired to review and edit the process as needed based on the data.
Rick Dykstra | ServiceMaster Cleaning & Restoration by RBD
ServiceMaster at Bakersfield
Blueprint was engaged to generate high-quality leads for water, fire, mold, and weather restoration services through targeted Google Ads campaigns. Utilizing Blueprint’s expertise, the team was able to assist in optimizing costs while maintaining high conversion rates. Through focused targeting and effective optimizations, the campaign garnered 75,000 impressions and generated 185 conversions at a low cost-per-click average of $3.75.
As a result, the campaigns for ServiceMaster at Bakersfield successfully drove a substantial volume of leads, with an average conversion rate of 4.5%, significantly above the industry benchmark of 2.9% for restoration services.
ServiceMaster of Kalamazoo
ServiceMaster of Kalamazoo sought to expand its customer base through digital advertising by increasing brand visibility for restoration services, driving high-quality leads at a competitive cost, and optimizing budget allocation for maximum ROI. Their Google Ads campaign significantly outperformed industry benchmarks, achieving an average click through rate of 8.5%, which is more than double the typical 3.78% for home services.
The campaigns for ServiceMaster of Kalamazoo had a total of 87,854 impressions, and brought in 870 conversions, for a stat at nearly triple the industry benchmark conversion rate! With only $44,395 initial spend, the campaigns generated an estimated $492,000 in revenue, yielding a strong positive return on investment.
Case studies
Content
Let us boost your digital presence with blog, SEO-optimized blog copywriting, and creative, branded social posts and captions.
Marketing & Creative
Our experts offer traditional marketing and creative work, including brand identity design, marketing collateral copywriting + design, campaign strategy, and anything you may need to promote and run an event (tradeshow booth graphics, signage, giveaways sourcing + design).
Digital Marketing
For this digital-first world, Blueprint can help you with getting the word out via email templates or website design, as well as reviewing SEO- and campaign-strategy, helping run digital advertising, and monitoring digital analytics.